
30 years ago the "Sporting Emden" was the first fitness studio in the North German sea port. In summer 2009, owner Martin Kramer opted for the milon circuit and made it the focus of his sales strategy. His conclusion after three months: "Our expectations were exceeded by far. We had an excellent briefing and were able to improve the marketing and our studio organization in general on account of the sales concept delivered by milon." In the short period of time, more than 200 members decided in favour of the milon circuit, even though they have to pay an extra charge for supervision.